344 Interviews. <<759EFAD17DB7C443A8381166C73E6C1E>]>> In 2014, Siemens launched its Vision 2020 plan, which involved phasing out traditional businesses in serving oil & gas companies and industrial manufacturing, so that it could build new business divisions and transform into a digital services company for some of the same manufacturing companies that also needed to transform themselves. This sense, that there is a higher purpose besides growth itself, is a common thread among the T20 companies. For DBS Bank, the transformation has been along many dimensions, from a national bank to a regional and global bank, and from traditional banking services to new kinds of fintech business models. 2. Currently, 18% of Fujifilm’s $22 billion in revenue comes from healthcare. Disruptive change is accelerating, and companies today face more ambiguity than ever. “So we can measure how much value we’re getting out of this approach.” Some powerful results: In 2019, DBS became the first bank to simultaneously hold the titles “Bank of the Year” (The Banker), “Best Bank in the World” (Global Finance), and “World’s Best Bank” (Euromoney). This has now been delayed until April 2021 because of the spread of the coronavirus (COVID-19) pandemic. Starting out as a producer of carpet cleaning solution, Ecolab has evolved to become a market leader for cleaning and sanitation products as well as a provider of custom solutions for energy and water conservation. Amazon Web Services is now a $26 billion business that provides a lion’s share of the company’s profits. In a similar way, Schneider Electric leveraged its ability to create tech platforms to move into creating an Internet of Things data analytics business for energy management. The United Arab Emirates’ du Telecom provides mobile and fixed telephony, broadband connectivity, and IPTV to consumers and businesses. Yet all of these firms remain impressive, considering that more than 95% of public companies haven’t attempted to transform or haven’t achieved measurable new growth. This growth helped Tencent become the first Asian company to surpass $500 billion in market valuation. 0000076546 00000 n AIA Group’s transformation has taken the Hong Kong-based life insurance company into a new global growth area, with its digital Vitality platform providing wellness and prevention knowledge, tools, and motivation to AIA members, leading to a business representing 10% of total revenue and growing at an 85% rate last year. While four companies from then—Adobe, Amazon, Netflix, and Microsoft—have also scored near the top of the new list, several firms have dropped off, due either to their transformation momentum fading or, more commonly, having those efforts play out successfully. Which brings us to the most common argument we encounter when it comes to embarking on transformation: it’s too risky. 750 Reviews. read update Article was updated Mar. %%EOF Here’s Fortune's look at 50 companies that do well by doing good. How has this company exemplified strategic transformation? “Our strategic plan was to sell more of what we had,” Baker says. 0000010653 00000 n Cisco has been transforming its business from selling networking products and services to becoming a digital IT solutions provider while also moving into adjacencies. b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; Ørsted’s Poulsen encapsulates this innovation mindset like this: “We didn’t want to have a corporate innovation department or R&D group but to have innovation out in all the business units, so we can innovate offshore wind as a technology, in the supply chain; in the way we design, operate and maintain, to innovate every aspect, including our partnership business model.”. In 2014, Siemens announced Vision 2020, which detailed an organizational overhaul, restructuring, and strategic shift from energy and industrial manufacturing to digitalization. Robert D. Bell is a partner at Innosight based in Boston and a leader of its Industrial & Technology Practice. The 2019 list includes 20 firms versus 10 for our previous rankings, in 2017. “We should make careful choices instead of being blindly optimistic.”, Sign up for our newsletter to get new strategy insights. Jeff Bezos of Amazon.com has famously led the organization to obsess over the customer, rather than competitors, leading to the Internet retail to take its internal cloud technology to customers. 2. Alasdair Trotter is a partner at Innosight based in California who collaborates with senior leaders on digital transformation. Acuity is one of those U.S. companies regarded as best for work-life balance, according to Glassdoor data from July 1, 2019, to June 30, 2020. During round two, we used these comparative metrics to narrow the list to 27 finalist candidates, as voted on by a panel of Innosight partners: Scott D. Anthony, Rob Bell, and Alasdair Trotter. “We had resistance to change within the core organization,” says Ecolab CEO Douglas Baker Jr. “They didn’t like the idea of not being the biggest anymore. What happens when key stakeholders complain that new growth progress is too slow? In 2013, CEO Reed Hastings released an 11-page memo to employees and investors detailing a mission to move from just distributing content digitally to become a producer of original content that could win Emmys and Oscars. Split its lighting core from its healthcare growth business, transforming itself into a healthcare technology company. Unity to All. The same customers who were buying its core products were also voicing concerns about access to clean water. "Company going through major changes" 3.0 ★ ★ ★ ★ ★ Work/Life Balance ★ ★ ★ ★ ★ Culture & Values ★ ★ ★ ★ ★ Career Opportunities ★ ★ ★ ★ ★ Compensation and Benefits ★ ★ ★ ★ ★ Senior Management ★ ★ ★ ★ ★ Former Employee - Director in New York, NY. One driver of this crisis is that existing data misleads because it lags the disruption taking place in the market. Since unveiling that new purpose, Netflix revenue has roughly tripled, its profits have multiplied 32X, and its stock CAGR has increased 57% annually, versus 11% for the S&P 500. Crisis of Conflict: when different parts of the organization fight for scarce capital resources as new growth areas receive a disproportionate share of investment relative to their current size. Innosight authors argue the value in dual transformation. A final driver of complacency is the constraints that an existing business model places on a company. Mirroring Netflix’s subscription-based business model, for example, looked financially unattractive to Blockbuster Video, who made most of its money via charging late fees. For instance, Italian energy giant Enel only began in 2017 to embark on its strategy for smart homes and sustainability services. Jun 2, 2020 - I’m resurrecting this site… Thank you for stopping by! By 2020 the current role of the pharmaceutical industry’s sales and marketing workforce will be replaced by a new model as the industry shifts from a mass-market to a target-market approach to increase revenue. “We sold off five divisions and product lines including our oldest franchise, Quicken, which was the original business of the company. Fujifilm invested heavily in medical imaging, leveraging existing chemical technology and know-how that the firm used in photographic film, launching a full product line of diagnostic equipment for hospitals and other healthcare providers. The company also developed and marketed pharmaceutical drugs using existing chemical compounds. This helped infuse a sense of purpose into the organization that drove it to cut the cost of offshore wind power by 60% while building three major new ocean-based wind farms in the U.K. and acquiring a leading company in the U.S. to pioneer North American offshore waters (see video). 0000040423 00000 n After a tumultuous year for racial justice, companies are pledging change. 0000029433 00000 n 0000076507 00000 n As outlined in Dual Transformation (see graphic below), there are three flash points that happen as an organization change effort is proceeding successfully but can derail the entire plan: 1. They seize the digital opportunity via new platforms and business models. var b = document.createElement("script"); Our approach to innovation consulting is collaborative, and our clients tell us we change the way they think about and see the world, enabling them to do things they could never do before. Since inception, Alibaba has long positioned itself as an innovation powerhouse, having successfully transformed from an internet e-commerce and retail company to a technology business. T. he leaders of the companies we’ve featured here have to varying degrees steered through different types of organizational crises. To grow much beyond its $3.8 billion in revenue, the company could have kept moving into adjacent markets or new geographies, but Baker felt that wasn’t bold enough. McKinsey announces one of our biggest commitments: the Institute for Black Economic Mobility. Cisco has cultivated customer relationships to find smart niches for new value-added digital subscription services. Google. As a chief technology officer we met with recently asked us: “We basically aren’t at any of these stages yet. This report ranks the Global Top 100 public companies by market capitalisation as at June 2020. Merchandise Designs. Consider the case of Ørsted, the Copenhagen-based energy company which, at #7, is the highest ranked European firm on the list. The … 0000001750 00000 n Our team rated each company using a set of criteria measuring their financials (notably revenue growth and stock performance), the degree to which they had built meaningful new growth businesses, and the degree to which they had repositioned their core business. Article from starrwdesigns.com. 2. Shifting focus from its legacy business in automotive parts and motors to seize growth in water technology through M&A. Traditional approaches to strategy and growth are insufficient to meet the challenge. Transforming from a traditional regional bank to a global digital platform company, around a cultural vision of a “27,000-person startup.” In 2018, crowned “Best Bank in the World.”. Updated Aug 16, 2011 10 companies that do well by doing.... From s & P Global Ratings, with retail liquidations speeding up chat VIDEO... 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